Retail merchandising involves organizing merchandise in an appealing way in order to engage and inspire shoppers to buy more items than they initially intended. This is where retail merchandising can help. So, while it’s important to ensure to deliver a great virtual customer experience (by investing, for example, in high quality contact center technology ), retailers also need to concentrate on store design and providing customers with exciting options when they’re physically in-store. 74% of shoppers say they have missed the traditional brick and mortar experience during lockdown in the UK, for instance. ![]() ![]() While digital has become a key driver in retail, it seems people still like to shop in-store.
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